Course curriculum

  • 1

    Building an M&A Communication Plan

    • Introduction

    • Review of Session Material

    • Case Study Theme

    • Communications and Change Measurement

    • Stakeholder Analysis Template

    • Key Messaging Platform

    • Communication Materials

    • Defenses Against a Hostile Approach

    • Developing a Communications Program

    • Red Team Review

    • Communications and Engagement Planning

    • Why are Communication Plans Overlooked in M&A?

    • What is the typical time and resource investment?

    • Do you need someone dedicated to managing communications on social media?

    • How do you manage a change journey and what method do you use?

    • David's personal day 1 experiences