Course curriculum

  • 1

    Creating a Go-To-Market Strategy

    • Introduction with Javid Moosaji

    • DealRoom

    • What is a go-to-market strategy in relation to the integration process?

    • How do you start the conversation with corporate development?

    • Who do you involve in building the go-to-market strategy for a back-end vs front-end acquisition?

    • What makes a good go-to-market strategy from the integration team?

    • Cross-Selling vs Upselling

    • Do you look for the acquired company to be solving the same problem that you are solving?

    • Facilitating Conversations

    • How do you tie the strategy that you built with the value proposition from the value thesis?

    • Do you use visuals for your go-to-market fit analysis?

    • Top Two Significant Points to Avoid or Solve When Building a Go-To-Market Strategy

    • How do you establish the right incentives for sales and channels team to start hitting their numbers?

    • What are the biggest challenges of executing integration as it relates to go-to-market strategy?

    • Section Quiz
  • 2

    Downloadable Ebook

    • A Deep Dive into Go-To-Market Strategy Ebook